Emma Grede, a British entrepreneur, is the CEO and co-founder of Good American, as well as a founding partner of Skims and co-founder of Safely.
In 2021, Grede made an appearance on the reality TV show “Shark Tank” as a guest shark in the first episode of season 13. While she has been touted as the first black woman to appear on the show, she is actually the first bi-racial woman. Grede serves as the chairwoman of the 15 Percent Pledge, an initiative aimed at encouraging retailers to dedicate 15% of their shelf space to Black-owned businesses.
Similar to her thriving business ventures, the guest “Shark” has also achieved remarkable success in her personal life, exemplified by her enduring ten-year marriage to Jens Grede. Jens Grede, the Swedish co-founder of Skims and denim brand Frame, is married to Emma Grede. For those interested in discovering more about Emma’s husband and the couple’s romantic journey, read on.
According to reports, Jens and Emma first met while working at Saturday Group. After being together for four years, the couple got married in 2012. They relocated to Los Angeles in 2017 and have four children together named Grey, Lola, Lake, and Rafferty.
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Emma found success as the co-founder and CEO of Good American, a fashion brand that she started with Khloe Kardashian. Through her connection with the Kardashians, Jens got the opportunity to work with Kim Kardashian and launch their shapewear brand SKIMS in 2019. Despite facing initial criticism for the brand’s original name, KIMONO, SKIMS quickly rose to become a major player in the shapewear industry.
Jens Grede, a Swedish entrepreneur, gained recognition for being a co-founder of SKIMS, a shapewear brand owned by Kim Kardashian. Before venturing into the shapewear industry with Kim, Jens aspired to become a professional skateboarder, but he switched gears and worked at Wallpaper, an interior design magazine. It was during his tenure at Wallpaper that he met Erik Torstensson, another Swede who would later become his business partner.
Together, they collaborated on various business projects, including their London-based marketing agency, which was originally called Saturday Group but was later renamed Wednesday Agency. In 2012, they launched Frame, a denim brand that became famous due to the patronage of Karlie Kloss. The brand’s popularity led to the expansion of its product line to include men’s wear, and as per Business of Fashion, the company had an astonishing £60 million turnover in 2016.
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Emma Grede, the British-born entrepreneur has a jaw-dropping net worth of $360 million. Grede has proven her savvy business skills, cementing her place in the upper echelons of the entrepreneurial world.
Having a passion for fashion since a young age, she has worked hard to reach great heights in her career. Her partnership with the Kardashians has brought her even more attention and fame.
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